We live in the Asian Century, with China as the growth engine, and the next 50 years will see many industries disrupted by Chinese consumerism, innovation and ambition. Many services industries, including healthcare, retail, luxury, travel, education and food have already been impacted by the rise of China’s middle class, together with the Government’s massive investment in innovation, e-commerce, 5G and AI. In the past decade, China has been transformed from an export-led economy to one which is now almost totally driven by domestic consumption, and this has created opportunities for business leaders, entrepreneurs and investors to profit from the rise of the world’s fastest growing economy.
However, following the global economic disruption caused by Covid-19, and the increasing political tensions between China and the West, the environment has fundamentally changed. There are new dynamic and disruptive forces at play which are directly impacting whole industries and cross-border commerce and forcing multi-national organisations to adjust their China engagement strategy to stay one step ahead of the competition. The successful business leaders of the future will need to be flexible in navigating this challenging environment by adapting to constant change, developing a new cross-cultural mindset and paying close attention to the new emerging trends and opportunities of the future.
Examples of keynote topics:
- China in the Asian Century– what this means for you, your industry and your business?
- Bringing China to You – The Inbound Opportunity
- The 8 Critical Steps to Developing your China Strategy