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Asian Business Futurist

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‘Brand Heidi’ in China

Posted on 26/04/2022 by David Thomas

Heidi Dugan is a living, breathing and inspiring story of success in China over 26 years. An entrepreneur, actress and TV host with a viewership of over 6 million people, Heidi is a highly sought after ambassador and adviser to large and small foreign brands, especially in the health, wellness, food and beverage categories, and ...

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Episode 8: Blackmores – an Australian success story in China

Posted on 06/04/2022 by David Thomas

One of Australia’s greatest success stories in China is the leading health supplements brand, Blackmores, which has inspired many other brands to follow in their footsteps. The principal architect of their success is Peter Osborne, a former senior trade commissioner with Austrade, who joined Blackmore’s in 2009 to head up their ...

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Two Hands: A modern and traditional success story to winning in China

Posted on 25/02/2022 by David Thomas

Despite leading the way in innovation and technology in the food supply chain industry, Greg's approach to doing business in China still involves building trusted relationships and the importance of family.Two Hands is a digital start-up that has reinvented food supply chains. Using blockchain and smart tagging technology it ...

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Episode 6: Uscom thrives in China’s burgeoning healthcare sector

Posted on 17/01/2022 by David Thomas

Uscom Ltd is an ASX listed medical technology company which was founded by Rob Phillips, a globally recognised innovator in the field of digital ultrasound. Rob has engineered the acquisition and integration of two international medical device companies and, for over the last 15 years, has been a pioneer in ...

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Episode 5: Canva’s Hyperlocalization strategy for entering the China market

Posted on 09/12/2021 by David Thomas

Canva is one of Australia's leading design tech companies, raising over US$200 million at a valuation of USD $40 billion and placing it in a perfect position for global success. It's well known as a popular graphic design platform, allowing users to design graphics for social media, presentations, posters, and other visual ...

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Episode4: Nike’s Branding Strategy to capture the China market – Revealed!

Posted on 19/11/2021 by David Thomas

Do big international brands get a free pass when entering the China market? Is your international presence enough to be successful or do you need to rethink and develop a new strategy for China? In this episode, we’ll talk about how an international household brand like Nike responded to local consumer feedback to develop a ...

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Episode 3: How Mackas are navigating the Nine Bends Bridge into China

Posted on 07/11/2021 by David Thomas

Mackas Australian Black Angus Beef was established in 1884, a proudly family-owned business now into its fourth generation, led by Robert and his children. Mackas uses some of the world’s best genetics to breed quality, grass-fed, grain-finished Angus Verified cattle which has captured the high standards required by the Chinese ...

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Episode 1: The story behind A.H Beard’s massive success in China.

Posted on 18/10/2021 by David Thomas

A.H. Beard is a 120 year old family business and a highly respected manufacturer of high quality bedding and mattresses in Australia which they export all over the world. Their business in China has exploded with over 50 showrooms and a local team who have seen the benefits of competing on quality and value rather than price. ...

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Episode 2: Nutreat’s fast track entry into China’s booming aged care sector

Posted on 18/10/2021 by David Thomas

Nutreat is a leading supplier of Australian sourced nutritional products to China’s senior living market, securing a licensing agreement to sell directly into aged care centres in Beijing and delivering delicious, nutrient-rich supplement powder and snacks for individuals who may need protein supplements, energy, vitamins and ...

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Topics

  • The Future of your Business and Industry is Here and Now!
  • Business Growth – Capturing the Asian Market
  • The Art of Relationships – Take 3 Cups of Tea
  • A View to ‘BRIC’ Nations

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Blogs

  • INVESTING IN CHINA
  • THE END OF THE BEGINNING
  • LESSONS FROM SCANDINAVIA
  • Asian Diversity
  • People First

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eBooks

  • 5 Reasons to Invest in China
  • 3 Cups of Tea
  • Year of the Rat
  • Four Critical Success Factors to WIN in China
  • Ultimate Guide to Entering the China Market for SMEs