Launch in China, or put it in the too-hard-basket?
Listen to Australia’s most experienced China business expert, David Thomas, share with you the secrets of commercial success in China.
Episode 5: Canva’s Hyperlocalization strategy for entering the China market
Canva is one of Australia’s leading design tech companies, raising over US$200 million at a valuation of USD $40 billion and placing it in a perfect position for global success. It’s well known as a popular graphic design platform, allowing users to design graphics for social media, presentations, posters, and other visual content. As part of its vision for global expansion, Canva’s major challenge is to adapt their platform for new market. In this episode, we learn how Canva has successfully localised their platform for the Chinese market which created some unique and unexpected challenges.
December 9, 2021
Episode4: Nike’s Branding Strategy to capture the China market – Revealed!
Do big international brands get a free pass when entering the China market? Is your international presence enough to be successful or do you need to rethink and develop a new strategy for China? In this episode, we’ll talk about how an international household brand like Nike responded to local consumer feedback to develop a unique approach in China.
November 18, 2021
Episode 3: How Mackas are navigating the Nine Bends Bridge into China
Mackas Australian Black Angus Beef was established in 1884, a proudly family-owned business now into its fourth generation, led by Robert and his children. Mackas uses some of the world’s best genetics to breed quality, grass-fed, grain-finished Angus Verified cattle which has captured the high standards required by the Chinese market since 2016. Recent geo-political developments have slowed Mackas down in recent times but he remains committed to the China market and optimistic about the future. Tune in to hear more about Robert’s views on the past, present and future of the Mackas business in China and his commitment to crossing the ‘Nine Bends Bridge’.
November 8, 2021
Episode 1: The story behind A.H Beard’s massive success in China.
A.H. Beard is a 120 year old family business and a highly respected manufacturer of high quality bedding and mattresses in Australia which they export all over the world. Their business in China has exploded with over 50 showrooms and a local team who have seen the benefits of competing on quality and value rather than price. A.H. Beard mattresses are now selling on the ground in China for an eye-watering price of $70,000 each, making it a fabulous example of “China Success”
October 15, 2021
Episode 2: Nutreat’s fast track entry into China’s booming aged care sector
Nutreat is a leading supplier of Australian sourced nutritional products to China’s senior living market, securing a licensing agreement to sell directly into aged care centres in Beijing and delivering delicious, nutrient-rich supplement powder and snacks for individuals who may need protein supplements, energy, vitamins and minerals in between or with meals. In this episode, Matt Weston talks about his own China story, going back to the Beijing Olympics in 2008, and shares his strategy to leverage his long held business relationships and trusted networks to take a stake in China’s fast growing aged care sector.
October 25, 2021
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